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iRomaScents Demonstrates AI Wizard Device at Cosmoprof North America
This device uses statistical analysis and user input to deliver personalized fragrance recommendations for shoppers.
Jul 24th, 2025
Customer at Gourmand counter with staff member processing transaction at register
How AI Actually Picks Your Fragrance
According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.
Jul 31st, 2026
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024