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The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
Vyrao Introduces Genderless Fragrance Mamajuju with Neuroscience-backed Emotional Benefits
The brand collaborated with IFF's proprietary Science of Wellness program to determine which ingredients have the greatest impact on the brain's perceptions of scent.
Oct 24th, 2024
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Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
Iberchem introduced its latest neuroscientific investigation program, Wavemotion, designed to scientifically evaluate the impact of fragrance on human psychology and physiology.
Iberchem, IFF, Symrise and More Further Invest Wellness in Fragrance
Discover the latest research ventures, launches and technologies.
Jan 1st, 2024
Rows of amber-colored glass bottles with blue-tinted stoppers in soft lighting
Marie Claire Announces Winners of 2025 Fragrance Awards
Winners were chosen in 62 categories across the fragrance and personal care categories.
Sep 18th, 2025