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Type: Article

Section: Fragrance > Personal Care/Beauty

On a 1-10 scale of the importance of scent, “scent in my bathtub products” received 9.3.

5 Trends Shaping the Bath & Body Care Industry

Scent experiences, line extensions, collaborations, body sprays, and hand care are leading the way in bath and body care innovation.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

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