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Section: Fragrance > Home Care

Organizations from across the flavor and fragrance industry have been working to secure essential status, maintain the supply chain and ensure regulatory standards are met.

Life as We Know It: Creating the New Normal in the Age of COVID-19

Where do we go from here? We gathered insights from industry organizations on everything from navigating new regulations to sparking creativity in crises.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

ACI reached its goal of collectively reaching 500,000 impressions, doubling last year’s target numbers with posts across Facebook, Instagram, TikTok, LinkedIn, and X.

American Cleaning Institute's 2024 Our Future is Clean Social Media Challenge Doubles Last Year's Impressions

IFF is highlighted for winning the #OurFutureIsClean social media challenge, as the member company with the most engagement.

Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'

IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress

Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."

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