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Section: Fragrance > Home Care

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

Melissa Hockstad, president and CEO of American Cleaning Institute, has been recognized for her leadership skills and named the 2023 Association Executive of the Year.

American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year

Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

James Kim, Ph.D., senior vice president of Science & Regulatory Affairs and Jessica Eason, manager of Environmental & Scientific Affairs.

ACI Promotes James Kim to Sr. VP & Names Jessica Eason as Mgr. Environmental & Scientific Affairs

“The addition of Jessica and the promotion of Jim Kim will strengthen ACI’s technical and regulatory team, continuing ACI’s legacy as a leading science-based organization,” said Melissa Hockstad, ACI President & CEO.

ACI reached its goal of collectively reaching 500,000 impressions, doubling last year’s target numbers with posts across Facebook, Instagram, TikTok, LinkedIn, and X.

American Cleaning Institute's 2024 Our Future is Clean Social Media Challenge Doubles Last Year's Impressions

IFF is highlighted for winning the #OurFutureIsClean social media challenge, as the member company with the most engagement.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'

IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress

Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."

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