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Section: Fragrance > Fine Fragrance

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

Comparing Notes: Quality is Key

Looking back on ck one and Tom Ford Grey Vetiver, perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and creating addiction

Vincenzo Spinnato, cosmetic chemist and president/CEO of TurnKey Beauty, Inc.

TurnKey Beauty, Inc. to Create Judy Garland Fragrance

Cosmetic chemist Vince Spinnato is tapped to develop the fragrance in honor of Judy Garland's 100th birthday.

The fragrance category, thanks to its connection to memories and emotions, can help consumers seek joy in everyday moments.

4 Key Fragrance Trends for 2023 According to Mintel

A Mintel analyst weighs in on current trends and consumer demands driving the industry.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.

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The Art of Perfumery: An Orchidia Education

"Ooh, smell this!" she delights, twisting the cap off a new shampoo discovery, and leaning into her shopping companion. "It smells so good. It reminds me of (pause) something ..."

Monkey Musk offers scent notes of zesty orange, vanilla, honey and spiced oak.

Monkey Shoulder Releases Whisky-inspired Fragrance

Monkey Musk offers scent notes of zesty orange, vanilla, honey and spiced oak.

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