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How AI Actually Picks Your Fragrance
According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.
Jul 31st, 2026
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
iRomaScents digital scent generator device with podcast advertisement
[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience
Co-founders Avner Gal and Erin Berry explain how iRoma’s AI Wizard can help create a personalized fragrance shopping experience for the consumer and help retailers do their jobs more efficiently.
Jan 13th, 2026
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024