In recent years, manufacturers have become increasingly interested in the sensorial effects of their products on the consumer. New markets were created in the field of touch, hearing, taste, smell and sight, leading to more innovative products. And so, the 1st World Congress on Olfaction & Issues will take place November 4 and 5 at the Maison de la Rercherche in Paris.
Why organize a conference on olfaction?
Technical breakthroughs are increasing each year, and so it is of interest to focus on potential applications for these advances. Olfaction should be one of these applications as this sense brings interest to manufacturers and scientists.
Many breakthroughs have helped in the understanding of olfactory mechanisms and physiological and psychological responses. The efficacy of the human sense of smell is very complex and little understood. Recent studies have enabled the discovery of amazing effects that bring opportunities to the market.
One of examples of the impact of olfaction on our health is obesity: Olfaction can prevent or treat obesity via the presence of olfactory gastric receptors as satiety modulators. Other examples will be discussed during the conference, such as applications in stress and anxiety management, pain, and how can seniors' appetite and well-being can be improved.
The aims of Olfaction 2010:
- Debate on a complex and relatively unknown subject: olfaction modulation of physiological responses
- Consider possible applications in cosmetic, pharmaceutical and food industries
- Discuss of latest breakthroughs in this area
"Olfaction, 'the forgotten sense,' must be more investigated for human health and our well-being," says conference chair Marvin Edeas. "I believe that we can modulate many physiological responses by acting on olfaction. The industrial applications in food, pharmaceutical and other areas such as car manufacturing and airports are huge."
The conference will gather researchers and academics, R&D departments, pharmaceutical companies, food supplement companies, cosmetics companies, veterinary medicine companies, marketing departments, investors, start ups and other stakeholders in the olfaction and pheromone industry in order to answer these challenges.
Two workshops will be organized during these two days:
- Umami trends and olfaction: opportunities and perspectives on the fifth flavor sense for the flavor industry
- Olfactive logo and marketing communication
This event will also feature the first credible discussion of the taboo subject of pheromones: "Scientific Credibility & Practical Applications in Humans."
Among speakers on olfaction and pheromones are:
- V. Matarazzo, Neurobiology and Neurophysiology Research Center, Marseille, France
- T. Jacob, School of Biosciences, Cardiff University, United Kingdom
- M. Gratzl, Prof. of Anatomy and Biochemistry, Ludwig Maximilian University, Munich, Germany
- E.T. Rolls, Oxford Centre for Computational Neuroscience, University of Oxford, United Kingdom
- B. Palouzier-Paulignan, Université Claude Bernard Lyon, France
- A. Welge-Lüssen, University of Basel, Switzerland
- B. Pause, University of Dusseldorf, Germany
- M. Bensafi, CNRS Neurosciences Sensorielles, Comportement, Cognition, Lyon, France
- N. Sobel, Weizmann Institute of Science, Israel
- K. Grammer, Department of Anthropology, University of Vienna, Austria
- S. Michnick, Department of Biochemistry, University of Montréal, Canada
- T. Saxton, Philosophy, Psychology and Language Sciences, University of Edinburgh, United Kingdom
- J. Vergriete, Sexologist, Créteil, France
- B. Daucé, Faculty of Law, Economy and Management, University of Angers, France
- O. Droulers, IAE-IGR, Université de Rennes, France
- P. Charlier, General Manager, Air Berger, Balma, France
- N. Chabot, CEO, Air Aroma France, Paris, France
- C. Courtoy, International Perfume Foundation, United Kingdom
Contact: Agence Takayama, 15 rue de la Paix, 75002 Paris; tel: 33-1-55-04-77-55; fax : 33-1-55-04-77-57; firstname.lastname@example.org.
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