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Mane USA Names New VP of Creative Fragrance Development, Fine Fragrance and Specialty
Industry vet Mireya Zendejas has joined the company in this position.
Regulatory & Research
Are You Prepared for Registration? Specialty Aroma Chemicals Approach Final Finish Line for REACh
December marked the 10th anniversary of the end of the REACh pre-registration phase and the start of the registration phase. This is an important milestone, as the industry faces a final deadline particularly critical for aroma chemicals.
Trends
Forward Thinking: Sensory Sensations
New and interesting sensory concepts, products and restaurants continue to be introduced, such as flavor-enhanced products, mashups, edible nail polish, lifestyle destinations, scented spaces and immersive experiences.
Trends
Forward Thinking: Fragrance Frenzy
Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.
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