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Section: Fragrance > Home Care
Pura director of Fragrance Development, Hope Freeman discusses iconic scents for the seasons, timeless fragrances and her journey to the industry.
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Nov 3rd, 2023
The spray is said to reduce unsavory smells by 98% in the kitchen (lasting for up to 2 hours).
MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology
The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.
Aug 26th, 2024
Juliette Karagueuzoglou, VP perfumer, IFF, said, “In a segment where bergamot and lemon tend to take center stage, our new grapefruit (pictured) and lime oils offer brands refreshing alternatives, with the same commitment to quality and transparency they expect from LMR.'
IFF's Ylanganate Floral Booster & Mindfully Produced Grapefruit and Persian Lime Oils to Debut at the 2024 World Perfumery Congress
Ana Paula Mendonça, president, scent, IFF, said, “Ylanganate, grapefruit and Persian lime oils exemplify mindful fragrance design that brings together the best of nature and cutting-edge science."
Jun 19th, 2024
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