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3 Results
Type: Article
Section: Fragrance > Fine Fragrance
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Fragrance Marketing: Translating Creativity into Success
Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?
Apr 6th, 2016
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A Sense of Transformation
The only constant in the F&F industry is change. With shifting consumer demands and new technology emerging, the industry must be quick and agile to meet the demands of the 21st century.
Apr 25th, 2018
Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
May 1st, 2025
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