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Ambient Scent
Scent Goes to Sleep: How Functional Fragrance Is Transforming the Home Into a Wellness Space
The new creative brief: design not just a scent, but a state of mind.
Ambient Scent
The Scent of Home: From the Bedroom to the Living Room
As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.
Ambient Scent
A Fresh Start: RTD & Air Care in 2018
Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Ambient Scent
Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.