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Type: Article
Section: Fragrance > Ambient Scent
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Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.
Jan 25th, 2018
The NPD Group reported that first-quarter 2020 U.S. prestige fragrance sales dropped 13% compared to 2019; however, growth was seen in home fragrance categories such as candles, diffusers, home scents and ancillary gift sets.
Forward Thinking: A Scented Home
Candles indicative of the current times, ethereal concepts, outdoor-inspired fragrances, fast-food scents, environmentally conscious products and smart diffusive technology are driving air care innovation.
Sep 1st, 2020
Ladd Smith, RIFM
Green Fragrances for Cleaning Products: Compatibilities and Conflicts
Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.
Feb 10th, 2009
Linda Song
Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Aug 7th, 2024
Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'
OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director
A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.
May 1st, 2025
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