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Section: Flavor > Pharmaceuticals
The Last Word: Taking the Consumer Engagement Plunge: Lessons From Two CPG Giants
The annual Flavor and Extract Manufacturers' Association meeting discussed consumers' evolving needs and how companies are pursuing a mix of traditional advertising, branding, in-store experience and consumer-generated content.
Jul 31st, 2012
Functional Ingredients, Encapsulation and Innovative Organizations: Highlights from the 12th Annual West Coast Flavor Industry Forum
Innovation from three distinct perspectives.
Jul 31st, 2012
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