Drunk Elephant’s House of Drunk has popped up in New York City.
Located in the city’s posh SoHo neighborhood, House of Drunk is the company’s first pop-up in the United States (House of Drunk previously set up shop in Singapore and London).
Along with giving fans an interactive look into the company’s products, the shop celebrates the reformulation of the fan favorite Lala Retro Whipped Cream moisturizer—the Lala Retro Whipped Cream with Ceramides, featuring an added plant ceramide complex to replenish the skin’s barrier support by reinforcing its acid mantle, and defending against the impact of everyday stressors.
The 1,300 square foot space is Acid Trip themed—a reference to the glycolic, tartaric, lactic and citric acids found in the company’s products like T.L.C. Framboos Glycolic Nigh Serum and T.L.C. Sukari Babyfacial.
“I'm so excited to bring the House of Drunk to New York City where we have such a supportive community of fans,” said founder Tiffany Masterson. “I wanted to introduce the recently updated Lala Retro Whipped Cream (now with ceramides!) in a fun and experiential environment before it launches in July - this pop-up is insane and feels exactly like you're stepping inside the brand; it just brings it to life. I'm looking forward to spending time with fans along with those who are new to Drunk Elephant and its philosophy. I really just can't wait for people to see it!”
House of Drunk will be open to the public during select dates through June 23, 2019. For more information go to www.houseofdrunk.com.