Baralan, leading company in primary packaging for the cosmetics industry, at Cosmoprof North America in Las Vegas - 23/25 July 2024, featuring innovative and revolutionary 3D techniques, iconic shapes, sophisticated finishes and versatile accessories. The company shares its distinctive vision of a new strategic future in cosmetics, emphasizing integrity, reliability, quality and premium service, achieved through constant research & development, more and more focusing on environmental sustainability, both in operations and in products.
In collaboration with leading companies in 3D printing and in the glass and plastic coating sector, Baralan introduces its revolutionary three-dimensional decoration solution for cosmetic packaging to the North American market, officially unveiled at Cosmoprof Worldwide Bologna March 2024.
With over 60 years of experience in inventing and innovating, Baralan continues to play a pivotal role in the cosmetic primary packaging industry. True to its DNA and commitment to developing new products in design and functionality, Baralan embodies its essence as a historic company, merging know-how, research, experimentation, sustainability, and recyclability. This approach fosters active market engagement, translating annually into new packaging solutions and increasingly personalized products.
Product customization is crucial for brand image, and with its new 3D solution, Baralan offers the cosmetic industry a unique opportunity to achieve distinctiveness and originality. Thanks to a collaborative effort with industry leaders Stratasys and ICA, who strongly believed in the project, Baralan meets market demands by offering unique, recognizable, and exceptional products. This innovative solution embraces glass's transparency and allure with an array of infinite colors and designs, all achieved without the need for costly equipment, thus promoting eco-sustainability.
Baralan proudly presents its groundbreaking three-dimensional glass decoration and plastic accessories tailored for the cosmetics sector. Utilizing ICA's GP3DPRINT water-based paint, exclusively developed for Baralan and compatible with their BIO range, Stratasys Polyjet technology enables reliable three-dimensional graphics across Baralan's packaging offerings. This opportunity paves the way for 3D printing in the world of mass production, offering advantages in terms of cost, time, and opportunities. It also underscores Baralan's commitment to eco-sustainability by minimizing equipment needs and diversifying production in the cosmetics market. This—the 3D decoration and many other novelties—is how Baralan presents itself at Cosmoprof North America in Las Vegas. The 3D technique marks a milestone in the company's experience, combining different expressions of its soul, from heritage to modernity, in an international context. It provides a key opportunity to share and communicate the latest news about itself and the market.
Baralan demonstrates innovation also in its communication approach, recently exploring a cross-media communication wave, to create strong connections with younger generations, thus the recent TikTok @houseofbaralan.
Overall a contemporary vision of Baralan, is featured in the in-house project Beautytude 2024, at its third edition, with which the company intends to represent its commitment to anticipate and preview the most significant beauty trends. Baralan presents a creative expression of a globally inclusive and genderless self-care routine, emphasizing precise and functional skincare applications while addressing similar trends in makeup, eyes, and lips, with a focus on customizable packaging. New shapes, styles, functionality, gestures: amongst the novelties for 2024 glass stands out with several new launches planned. Baralan enriches its collection with a series of items ranging from glass to accessories, from applicators to caps.
Bringing attention back to glass, the company primary focus, the standard collection of glass bottles expands with new styles and capacities even with different neck variants to allow for a more extensive combination of accessories. The series of roll-on bottles also be expanded to better response to market needs. Finally, to expand the standard range of glass jars, Baralan introduces for the first time a new line of square-shaped jars, whose new geometric shape, which combines a square section with slightly rounded sides, gives the jar a modern and elegant look.
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