Fragrance Creators' 2024 Annual Meeting: Benevolence

Oct 23rd, 2024
Oct 23rd, 2024

Fragrance Creators' Annual Meeting is guided by the theme of benevolence, inspired by the late Robert Bedoukian’s benevolent legacy of integrity, compassion, and scientific excellence. The sunflower, chosen to represent this theme, symbolizes loyalty, warmth, and a generous nature. Known for its bright, cheerful appearance and its ability to face the sun, the sunflower reflects an unwavering commitment to uplift, and nurture the growth of others. This theme invites members to strengthen their work with a spirit of positivity and kindness, combining ethical principles with innovation to create a fragrance industry that shines with both empathy and excellence.

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