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AACSS 11th Annual Meeting

Dec 2nd, 2009

Dec 6th, 2009

Aditi Inamdar

Australia

Australia

[email protected]

http://www.aacss.org

Interesting Stories

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

CO₂ Emission Reduction with BASF Aroma Ingredients

Sponsored

CO₂ Emission Reduction with BASF Aroma Ingredients

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

Regulatory & Research

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Sponsored

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

Regulatory & Research

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

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