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Clear glass perfume bottle labeled Aquascent with Parfum 10-25% concentration on white background

IFF Takes Water-Based Fragrance to Higher Concentrations With AquaScent

AquaScent supports fragrance loads from 10% to as high as 25%, compared with up to approximately 15% for many comparable water-based systems.

Water droplet suspended mid-splash with circular ripples in blue and white tones

Just Add Water: CPL Aromas Challenges the Ethanol Status Quo

According to CPL Aromas, the technology significantly reduces the need for solubilizers, mitigating common drawbacks such as tackiness or heavy residue.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.