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CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

Woman with long dark hair tilting head against green background in natural lighting

Fragrance Tech Gets Smarter, Longer-Lasting and More Flexible

Industrial cylindrical filter vessels with metal bands in laboratory equipment setup

The Next Generation of Fragrance Delivery Takes Shape

Fragrance is getting a high-tech makeover with microencapsulation and light-activated scent that lasts weeks.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.