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2 Results
Type: Article
Section: Fragrance > Fine Fragrance
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Action, Passion and Innovation: The New Creative Perfumer
Reinventing the fragrance business is not easy, It does require practice and patience. And above all, it requires action, passion and innovation. We owe it to ourselves, our clients, and ultimately our most valued partners, the consumers.
Apr 6th, 2016
smellingstrips1
The Juice: Fragrance Evaluation for Independent Brands, Passion Above All
What happens when there is a fragrance evaluator between a brand and a fragrance house? Are they gatekeepers, critics, interpreters, co-creators, all of these or something else?
May 10th, 2016
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