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Type: Article
Section: Fragrance > Fine Fragrance
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The Essence of the Whale: Ambergris in the 21st Century
The fragrance ingredient that launched a thousand ships, ambergris, has long been coveted for its properties and complexity. Now, its main chemical component, ambroxide, is telling its own story among a sea of fragrance materials.
Sep 30th, 2019
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Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
May 4th, 2018
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