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Section: Fragrance > Ambient Scent
According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine.
Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents
This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.
Oct 15th, 2024
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