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Type: Article
Section: Fragrance > Ambient Scent
Ingredients
Iberchem SAU 2024 Leaders & Newsmakers
Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.
Ambient Scent
The Power of Scents and Brands
Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.
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