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Section: Fragrance
Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'
Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation
Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.
Oct 22nd, 2024
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Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.
Jan 25th, 2018
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