Alison Freedman is a senior flavorist with dsm-firmenich supporting Savory, Sweet and Beverage business units. She currently serves as the Society of Flavor Chemists Media Communications Chairperson. Freedman is passionate about her client-facing experience creating winning tastes, developing innovative products and advancing health-focused impacts for global food and beverage clients. She is committed to combining strategy, innovation, product development and technologies to sustainably benefit the greater good. A piece of her heart will always be in Blacksburg as a Virginia Tech grad and forever Hokie. In her free time she loves to appreciate and study wine; she is also a Level 3 certified sommelier in pursuit of Level 4 certification.