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Section: Fragrance > Trends
Global F&F trends: The 12 Truths of Naturals
Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.
Dec 26th, 2008
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