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11 Results
Type: Article
Section: Fragrance > Trends
Trends
Japan: A Fragrance & Flavor Journey
A sensory exploration from the WFFC
Trends
Scents of Citrus
A look at the recent launches in citrus-inspired fragrances.
Ingredients
Perspectives on Citrus
The presence of citrus notes in the life of a perfumer.
Trends
New in Niche: White-Space Citrus
Why are current trends in niche perfumery placing citrus notes at the forefront of innovation?
Trends
Forward Thinking: Citrus in the Limelight
Citrus’ refreshing effervescence is still appealing to palettes.
Regulatory & Research
Are You Prepared for Registration? Specialty Aroma Chemicals Approach Final Finish Line for REACh
December marked the 10th anniversary of the end of the REACh pre-registration phase and the start of the registration phase. This is an important milestone, as the industry faces a final deadline particularly critical for aroma chemicals.
Regulatory & Research
Essential Oils and Citrus Blends: Maintaining Quality Amidst Rising Costs and Adulteration
Discover the innovative strategies and testing techniques they are adopting to ensure that every drop meets the highest standards, even in a volatile market.
Trends
Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Trends
Forward Thinking: Waste Not, Want Not
Food waste initiatives, consumers' behavior, zero-waste grocers and restaurants, and the sale of "ugly" produce are driving food waste management and reduction.
Fine Fragrance
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
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