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Type: News
Section: Fragrance > Regulatory & Research
Per NPD, more than 60% of Black and Hispanic consumers don't even leave home without a spritz of fragrance.
85% of U.S. Black and Hispanic Consumers Wear Fragrance: NPD
“Compared to other ethnicities, Black and Hispanic consumers are more engaged not only with fragrance products, but across all beauty categories,” said Larissa Jensen, beauty industry adviser at NPD.
Sep 21st, 2022
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