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Type: Article
Section: Fragrance > Personal Care/Beauty
According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.
Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions
According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.
Mar 14th, 2024
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