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Type: Article
Section: Fragrance > Fine Fragrance
After speaking with ASP president James Krivda, perfumer Chiraz Mouradian began conceptualizing pairing three fragrances with three pieces of music.
Behind A Perfumer's Pairing of Music Compositions with Fine Fragrances
Chiraz Mouradian shares his inspiration and creation process behind the multimedia project he shared at World Perfumery Congress 2024.
Dec 1st, 2024
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Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Jun 11th, 2018
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Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Apr 29th, 2019
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