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Type: Article
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The Keys to Novel Citrus Flavors
Unique citrus fruits help drive innovation in flavors
Jul 29th, 2010
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Flavor Bites: Creating Great Flavors in Tough Times
With the financial crisis biting deep into every sector of our economy, creation of economical flavors has become extremely challenging. In a totally logical world, flavors—the key driver of repeat purchases—would be “no expense spared” food ingredients.
Jun 15th, 2009
Frugality is the New Key Driver in Flavors
The alternative growth opportunities for the flavor industry during this economic downturn will be driven by an ability to provide an economic benefit to customers rather than an ability to provide on-trend flavor profiles.
Jan 19th, 2009
3 Key Trends for 2009
Multisensorial experiences; green products; and the rise of nutraceuticals, nutricosmetics, and cosmeceuticals.
Jan 27th, 2009
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Key materials: Inside Vanilla
Vanilla planifolia’s botany, curing options, cultural history and future market prospects
Apr 6th, 2016
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Connect with Key Prospects
Want to engage with a highly focused group of flavor, food and beverage innovators?
Apr 15th, 2019
Art, Science and Society: Keys to Sensory Success
The 21st Century has already set a sensory revolution in motion that will expand and change the fragrance industry as it creates a society eager for products and services that improve the quality of life and sense of well being of the consumer.
Apr 6th, 2016
Comparing Notes: Quality is Key
Looking back on ck one and Tom Ford Grey Vetiver, perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and creating addiction
Oct 22nd, 2010
Nielsen documented that pet food e-commerce soared 77% year-on-year in March 2020, with pet products now the fifth-largest purchase category for Amazon Prime users.
Key Considerations for the Pet Market During Covid-19
The pandemic has seen more adoptions, more time spent with pets and more spending on their food and treats. This article details the key figures and categories worth paying attention to in pet food throughout and post COVID-19.
Nov 1st, 2020
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Flavor Bites: 5-Hydroxy 2-decenoic acid delta lactone
Otherwise known as massoi lactone—the key flavor component of massoi bark oil—5-hydroxy 2-decenoic acid delta lactone is known for adding a creamy note in more than just dairy flavors.
Jun 28th, 2017
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Flavor Bites: Geraniol
The rose character of geraniol is very bright and fragrant but it also possesses considerable depth, which is especially helpful in flavors.
Jan 11th, 2017
Reflections of a Retired Flavorist Before He Forgets: Peach
Until the natural sulfur components, like p-hydroxy phenyl butanone, are available in a "natural" form, today's flavorist can create more realistic peach and raspberry flavors than "natural" ones.
Apr 6th, 2016
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Flavor Bites: Cinnamyl Acetate
While hardly effective as the main driver of a flavor, this ingredient can play an important secondary role in many flavors, adding depth and rounding out angular profiles.
Apr 29th, 2019
Physical and Psychological Keys to Cosmetic Usage
I believe that the past can provide clues to future growth. Growth should come from many sources. Growth should come from increased fragrance consumption in bath products, environmental fragrances, aroma therapy and importantly, from more frequent application of alcohol-based fragrances.
Apr 6th, 2016
Flavorcon 2023 Master Class moderator and Flavor Reports columnist Cyndie Lipka.
Oqema, Berje, Avant, Excellentia, Bedoukian and Millipore Sigma Flavor Materials Evaluated
Take a look at flavorists' notes on petitgrian oil, phellandrene, ex. dives, phenethyl acetate and more.
Nov 22nd, 2023
Fig flavors are another minor category, but furaneol is even more central to the profile. Eight thousand ppm works well.
Furaneol in Fruit Flavor Formulations
Furaneol is so expansive that, to do it justice, the author split this column into parts, looking at fruit flavors first.
Feb 1st, 2024
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Flavor Bites: Hexanoic Acid
Hexanoic acid is found widely in nature and contributes to a smorgasbord of different flavors, containing some of the cheesy profile of butyric acid, but also some of the goaty allure of octanoic acid.
Mar 27th, 2017
The panel evaluated ingredients from Capua 1880, a family-run business built across five generations since it was founded in 1880 in Reggio Calabria.
Flavor Reports: EU Edition (June 2025)
Our panelists from the British Society of Flavorists evaluate several citrus ingredients for their potential in flavor applications.
Jun 1st, 2025
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