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The new collection from Fine'ry includes deodorant sprays and body washes, available in five scents.

Fine’ry Expands Masculine Fragrance Collection with New Personal Care Launch

Fine'ry is now the fastest-growing fragrance brand at Target.

Fine’ry launched in 2023 and quickly became successful on TikTok.

Fine’ry Debuts Masculine Scent Collection

The new collection expands the audience reach of the brand while maintaining its gender-neutral mission.

In addition to its retail expansion, Fine'ry announced the launch of three new scents exclusive to Target.

Fine’ry Expands Retail Footprint, Releases New Target-Exclusive Scents

The brand hopes that this retail expansion will help reach more audiences and strengthen its market presence.

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

The Sephora launch introduces a tiered entry point: the full-size fragrances retail for $140, with $35 travel sprays and an $18 discovery set. The Villainelle and Painted Petals launch September 14, while Wild Cousin is slated to follow.

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

This year’s awards cycle saw over 1,000 entries, which were tested by the magazine’s editors.

Marie Claire Announces Winners of 2025 Fragrance Awards

Winners were chosen in 62 categories across the fragrance and personal care categories.