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Type: Article
Section: Fragrance > Regulatory & Research
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The Power of Scents and Brands
Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.
Jun 15th, 2016
English speakers predominantly use source-based descriptors to describe scent.
How Fragrance Brands Put Scent into Words
Reframing the relationship between language and perfumery.
Nov 1st, 2022
Pink MahogHany is an independent fragrance brand owned and operated by Chavalia, a self-taught niche perfumer from Longview, Texas.
How Self-Taught Perfumer Chavalia Dunlap-Mwamba Keeps Creativity at the Forefront of her Brand
The founder of PinkMahogHany discusses how she approaches challenges in formulations and her process of balancing technicality with creativity.
Apr 1st, 2025
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