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3 Results
Type: Article
Section: Fragrance > Home Care
Trends
Scent-Sational: Eco-friendly Homecare Introductions Boom
Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.
Home Care
Latest Developments In Home Care & Laundry
Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
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