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Type: Article
Section: Fragrance > Fine Fragrance
Ingredients
Bulgarian Zdravetz Oil
Some of the components of an essential oil have opened the way to the discovery of new groups of compounds with unusual chemical behavior. Our subject, zdravetz (Geranium macrorrhizum L,), belongs to the Geraniaceae family, which abounds in aromatic plants including the genus Pelargonium. It originates from South Africa and is widespread along the Mediterranean coast. Large quantities of pelargonium oil, incorrectly known as “geranium oil,” are produced from different varieties of Pelargonium roseum L. Of the genus Geranium, only zdravetz is used in Bulgaria for production of essential oil and aromatic extracts.
Ingredients
Intoxicating Jasmine: There’s No Substitute for the Real Thing
A comparison of flower versus absolute components.
Trends
Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
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