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Perfume Notes
The latest fragrance launches created by perfumers from Givaudan, Mane and drom
Savory Applications
Taco Bell Releases Summer Freeze Flavors
The new flavors include Mango Freeze, the slushed ice drink with fruit flavor, and the Mango Whip Freeze, which adds sweet vanilla creamer.
Ingredients
Amyris Advances with Second Fragrance Molecule
Amyris, Inc. announced the development of a yeast strain ready to produce a new fragrance molecule at commercial scale in less than 12 months from the start of strain engineering.
Ambient Scent
ScentMatch Expands into Select Walmart Stores Across US
The retail launch includes 18 fragrances total, including nine in-store exclusive scents.
Trends
[Update] What's New in Flavored Alcoholic Beverages
Flavored alcoholic beverage launches favor citrus and fruity flavors as well as some emerging fall sips.
Event Coverage
Fragrance Foundation Announces 2019 Finalists
"Today we will announce all of the 2019 Fragrance Foundation finalists in many important categories," said Linda Levy, president of the Fragrance Foundation, during the April 5th luncheon in New York City.
Ambient Scent
Yankee Candle Launches New Signature Collection
Yankee Candle has debuted new fragrances along with best sellers for the new tumbler design.
Fine Fragrance
6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich
Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.
Beverage
Flavor Round Up: Latest In Hard Seltzer News
Here's a roundup of recent hard seltzer launches from new brands to new flavors.
Event Coverage
WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.
Event Coverage
CSA Roundup
A rundown of the companies and products that were featured at the Chemical Sources Association's (CSA) first-ever Midwest roundtable event.
Trends
[update] Take a Look at Recent Summer Flavor Launches
Recent summer launches are all about fruity, citrus flavors, from the White Claw Surf pack to Starbucks' Lime-Frosted Coconut Bar.
Fine Fragrance
Scentbird Announces Fragrance Line to Support Wildlife
The fragrance line, Sanctuary, is Scentbird's second line.
Ingredients
Hungarian Beauty— Fragrances in the Wild East
A rich fragrance heritage disrupted by political upheavals reinvents itself amidst a price-sensitive consumer environment.
Fragrance
Wild at Heart: Indie Fragrance Brand Comes to Walmart
Billing itself as a fragrance brand “for the everyday girl,” Wild Spirit is paraben-, sulphate- and dye-free, at an affordable price point, debuting with four fragrances.
Event Coverage
A Taste of Italy at the ASP Evening of Pairings
Inspired by the food and wine of Italy, the ASP hosted its fragrance pairing event at the Liberty House in Jersey City, New Jersey.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Beverage
Haus Launches Spiced Cherry Apéritifs
Spiced Cherry has a rich and fruit-forward with just the right amount of spice.
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