RedkenArticles & NewsHomeStrengthen Hair Around the Clock with Redken's Acidic Bonding Concentrate 24/7 Night & Day SerumThis lightweight AM and PM serum penetrates 7 layers deep and strengthens hair for long-lasting protection and repair.Home3 MTV VMAs Hair TutorialsA night dedicated to the year's biggest music videos, the MTV Video Music Awards featured the biggest names in music on the red carpet. Get the look for three show-stopping styles sported by Chappell Roan, Sabrina Carpenter and Doechii.HomeRedken Signs Sabrina Carpenter as Celebrity AmbassadorSinger and actress Sabrina Carpenter will serve as the global face of Redken, the #1 prestige hair care brand.HomeRedken Announces New VP of EducationDarren Oram has been named the VP of Education in the U.S. for Redken.Home3 Fall 2024 Hair Color Trends Using Redken's Shades EQRedken is celebrating its 3rd National Hair Gloss Day by sharing fall hair color trends for 2024 that can be achieved using the brand's Shades EQ.Home4 Tips for Reducing FrizzEvie Rivera (@eviedzine) shares four tips for dealing with and managing frizzy hair.