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Building Firm Foundations in the Fragrance World

Feb 11th, 2010

Feb 11th, 2010

Aditi Inamdar

Kings Fund, London, UK

Europe

[email protected]

http://www.bsp.org.uk

Interesting Stories

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Sponsored

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Julien Maubert, Global Head of Fragrance Division & Sustainability at Robertet

Robertet Enters New Era of Growth, Innovation and Leadership

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

Regulatory & Research

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Sponsored

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

The fragrance industry is navigating a defining period of transformation, marked by significant shifts in corporate leadership, a profound integration of advanced technology and an industry-wide commitment to a new definition of consumer value centered on emotion, wellness and sustainability.

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

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