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In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, pPage 45.) In this week’s edition of P&Fnow, we present several extended commentaries from our panel of experts and industry voices.
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In today’s saturated marketplace, consumers seek new and unique products and services. Moving forward, there are three key consumer trends that will continue to evolve and influence the fragrance and flavor industry.
Fragrances and flavors are intricately connected, and the fragrance and flavor industry is beginning to capitalize on this relationship by translating the two into multisensorial experiences. For example, through technology, consumers are able to experience, smell, and/or taste products before purchase. Innovative sampling tools, custom-designed products, aromatic environments, scented and flavored print media, and culinary events that merge the two are on the rise.
Taking the multisensorial experience one step further, umami, the Japanese word for “the fifth sense of taste,” is a hot topic that explores the relationship between savory flavor and texture. As umami becomes better understood [by the consumer] it will eventually be interpreted into US consumer packaged goods. Multisensorial experiences are engaging consumers and creating personal and emotional relationships. As technology evolves, such as new delivery systems and applications, multisensory offerings will increase.