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Keva Opens Amsterdam Creative Center, Expands in EMEA Region

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A shot of Amsterdam

Mumbai-based F&F company, SH Kelkar and Company Ltd. (Keva), has expanded its presence in the Europe, Middle East and Africa (EMEA) region, with its recent acquisition of Creative Flavours and Fragrances (CFF) and the opening of an Amsterdam creation center. 

Keva started its EMEA expansion with the acquisition of Dutch aroma ingredient producer PFW in 2008. At the end of 2017, Keva opened a 1,000 square meter creative studio in the center of Amsterdam. More recently, Keva acquired Milan-based fragrance house CFF at the beginning of 2018.

“We are excited to announce the acquisition which will enable us to strengthen our position as a business with a truly international profile. The acquisition of CFF represents a value accretive and synergistic opportunity for us,” said Kedar Vaze, director and CEO of Keva. “Together with our fine fragrance creation studio in Amsterdam, it fortifies our strategy to expand our product offerings in key focus categories like fine fragrance and fabric care. We believe the products, presence, repute, talent and industry know-how added by of this acquisition will further strengthen our business capabilities and enhance [Keva’s] position in the global fragrance business.”