Givaudan Haute Parfumerie Exhibition Explores Past, Present & Future of Fine Fragrance in NYC

This week, Perfumer & Flavorist+ headed into New York City to explore Givaudan's Haute Parfumerie exhibition. Fairly similar to the company's exhibition in Paris in 2023, Givaudan explored the past, present and future of fragrance in an immersive exhibit. 

Yesterday

On the first stop exploring the past, the company showcased a lineup of fragrances that are no longer in circulation, many of which were accompanied by handwritten formulations like Shocking de Schiaparelli (1937), Quadrille (1955), Le Dix (1947), among others. Attendees were given the background of each scent and were able to experience each on a blotter. While these iconic scents are from the past, they still prove to resonate with the youngest generation of current consumers.

On the first stop exploring the past, the company showcased a lineup of fragrances that are no longer in circulation, many of which were accompanied by handwritten formulations.

Matthieu Befve, Givaudan head of Fine Fragrance North America shared,"The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer. The authenticity, originality and quality of the juice spanning across part, present and future fragrances, all with distinct olfactive profiles, are characteristics that perform well with this audience and are seeing tremendous expansion for Givaudan."

Today

The next stop showcased recent launches including scents like Love, Don't Be Shy by Killian (2007) crafted by Calice Becker and Gentle Shower (2023) crafted by Linda Song. The room was also stocked with the Bar A Parfums, allowing attendees to choose from a mass selection of fragrances created by Givaudan perfumers (pictured at the top of this article).

Tomorrow

The second to last stop was hosted by a recent graduate of the Givaudan Perfumery School in Paris showcasing the abilities of the company's artificial intelligence tool for perfumers: Carto.

Attendees gathered around to watch Givaudan's artificial intelligence tool, Carto, in action.

The final stop allowed attendees to experience two new creations by Givaudan perfumers—Fleur de Safran by Caroline Sabas and Mother Rain by Christine Hassan.

The final stop allowed attendees to experience two new creations by Givaudan perfumers—Fleur de Safran by Caroline Sabas and Mother Rain by Christine Hassan.

Sabas shared, "I wanted to capture the essence of what for many cultures is an emblem of divinity. A personal inspiration hat celebrates the heavenly qualities of the frangipani flower with saffrom, renowned as the most precious and revered spice."

In regard to Hassan's creation, they shared, "'Mother Rain' pays homage to the feminine, intuitive energy that flows through nature."