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Perfumer POV: An Opportunity to Reinvent the Fragrance Creation Process
By: Pascal Gaurin, senior perfumer, International Flavors & Fragrances Inc.
Posted: January 26, 2009
In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, Page 45.) In this week’s edition of P&Fnow, we present several extended commentaries from our panel of experts and industry voices.
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As I was starting my career in the mid 1990s, I was convinced that the biggest challenge I would have to face over the years would be to constantly find new sources of inspiration and keep pace with the best perfumers who have the exceptional ability to adapt quickly, anticipate future needs and create fragrances that become the pillar of a new trend, leading the market in a new direction for the years to come.
For the last 20 years, the perfumery industry has seen its landscape change drastically by constantly evolving regulatory requirements, the exponential increase of new launches, new environmental concerns and some major industry consolidations. Therefore, any perfumer who is on a quest to create the next “leader” of the fragrance market has to face some challenges that none of his or her predecessors has had to face before.
Today, the most challenging task for a perfumer is to adapt his or her creations to comply with the constantly evolving regulatory requirements such as guidelines issued by IFRA and RIFM. Without a doubt, these affect perfumers’ creations on a daily basis and will have a direct impact on the olfactive direction of the market in the future.