This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
In “The F&F Horizon: 2009 and Beyond,” a number of F&F experts discussed their views on the state and future of the industry from the vantage point of formulation to raw materials to the marketplace. (Perfumer & Flavorist magazine, January 2009, Page 45.) In this week’s edition of P&Fnow, we present several extended commentaries from our panel of experts and industry voices.
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As I was starting my career in the mid 1990s, I was convinced that the biggest challenge I would have to face over the years would be to constantly find new sources of inspiration and keep pace with the best perfumers who have the exceptional ability to adapt quickly, anticipate future needs and create fragrances that become the pillar of a new trend, leading the market in a new direction for the years to come.