Headlines have been flooded with news of recent debuts in fragrance technology. One of which occurred in late January, when Sensegen announced a "creative and technical" partnership with Takasago, said to mark a significant leap forward in fragrance creation powered by biotechnology innovation.
Read this article in the March 2024 issue!
With building buzz on biotechnology, Perfumer & Flavorist+ (P&F+) connected with Joshua Britton to pen an opinion piece for this issue, "Biotech’s Radical Transparency Will Safeguard Fragrance," which can be found on page 16. Britton will also be joining the World Perfumery Congress 2024 (WPC) speaker roster on the Green Technology panel this summer. All speakers and sessions can be found on www.worldperfumerycongress.com.
Beyond biotech, readers can also find industry insights on encapsulation technology, as well as social media's influence on innovation in fragrance formulation. See what's trending and how brands can tap into the white space in the market on page 20.
With all this talk of the future, we wanted to give an ode to the past by connecting with author Ronald Piech to discuss his novel, Cradle of an Industry: Scents and Flavors from Central Germany, which draws a profile of the entrepreneurship of the Fritzsche family from Leipzig, which was based on initiative, internationality, inclusion of science and research, and social responsibility (page 30).
World Perfumery Congress 2024
Speaking of the future of fragrance, the World Perfumery Congress 2024 is fast approaching! Set for June 24-27 in Geneva, Switzerland, at Palexpo. Early bird registration ends on March 13, so be sure to get your ticket for maximum savings. Members of the American Society of Perfumers (ASP), Women in Flavor and Fragrance, British Society of Perfumers and ISPCA receive a special discount, be sure to reach out to your association. We connected with ASP board member Delphine Perdon Rupnow to discuss how attendees can get the most out of their experience (page 45). Readers can also find the growing list of exhibitors set to highlight the fresh ingredients, technologies and services the fragrance industry has to offer.
