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Emerging Trends in Soft Drink Flavors
By: Kelly Wolfram, Mintel
Posted: November 10, 2008
There are so many options when it comes to soft drink flavors that it’s hard to decide which flavor. Luckily, soft drink flavor trends are quite clear. The latest trends emerging are unique fruity flavors and enticing citrus and herbal flavors that promise both refreshment and great taste. New fruity flavors range from twists on classic fruit flavors to exotic combinations. Latest citrus and herbal sodas have made an equally large impression in the market. Mintel Global New Products Database (GNPD) looks at the latest trends in soft drink flavors, noting some tantalizing new products.
Mouth-watering Bursts of Fruit
In Russia, Frustyle Black Currant Apple Melissa Flavored Ice Soft Drink is a new soft drink especially developed for the 2008 summer season. It is the first carbonated Frustyle drink that does not contain preservatives and contains a minimum of 13% juice.
In Japan, Pokka has introduced a refreshing carbonated soft drink in a pineapple flavor. It contains no real fruit juice and is packaged in a vibrant yellow bottle. Also introduced by Pokka was a large carbonated soft drink in a melon cream soda flavor and is packaged in a can.
From Guatamala, Ice Ade Sugar-Sweetened Soft Drink Mix is now available in a cherry flavor. This kosher-certified product is caffeine-free and is a good source of vitamin C.