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Section: Fragrance > Trends

Wonderbloom, inspired by a modern interpretation of an enchanted garden, is a blend of blooming florals and refreshing fruits with a splash of creamy almond milk for the girls who vibrate with energy and know exactly what they want.

8 Trends in Women’s Fragrance Market According to dsm-firmenich Perfumer Clement Gavarry

Perfumer & Flavorist+ reached out to Clement Gavarry about his most recent fragrance creation Wonderbloom and recent trends in the women's fragrance sector.

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Gourmand Fragrances Trending in Consumer Searches in 2024

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Francis Kurkdjian, the perfumer and artistic director behind Maison Francis Kurkdjian.

Francis Kurkdjian Talks Perfumer Recognition, Evolving Industry Demands & Fragrance's Next Frontier

Throughout the interview Kurkdjian touches on adjusting to evolving career demands, perfumers in the spotlight, current trends, recent launches and the upcoming three-day WPC event set for June 24-27 in Geneva, Switzerland.

These fragrances are marketed for their mood-enhancing and wellness properties.

Functional Fragrances Gain Traction in Indonesia: Data

These fragrances are gaining traction amid growing awareness about mental health and increased stress levels.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

Industry insiders connect to discuss the naturals v. synthetic divide.

[video] Industry Insiders Talk Evolution of Synthetic Materials & Fragrances

Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

Based on the product, the orange oil segment is the highest contributor to the market and is expected to grow at a CAGR of 9.1% during the forecast period.

Global Essential Oil Market to Grow at 8.1% CAGR from 2023-2031

Oils that are known to support physical, mental, emotional and spiritual well-being as well as sound sleep, are contributing to the market growth.

On TikTok, Arabian perfumes are receiving an average of 9.2M views a week on TikTok, which is considered to be a very high view score according to Spate.

Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.

The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.

Brick-and-mortar retail will contribute the largest share of the market.

Fragrance & Perfume Market to Grow by $19.48 Billion From 2023 to 2028

The fragrance and perfume market is expected to witness growth driven significantly by the rising impact of social media.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

The essential oils segment accounted for the largest revenue share in the global natural fragrance market in 2022.

Global Natural Fragrance Market to Grow at 8.8% CAGR from 2023–2032

The market size was worth $3.8 Million in 2022.

The women segment captured the largest global market share owing to surging demand for organic and sustainable fragrances from women for grooming purposes.

Global Perfume Market to Grow at 5.36% CAGR from 2023-2030

In 2022, the market was valued at $45.85 billion.

Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.

Perfumer Delphine Perdon Rupnow Discusses WPC 2024 & Fragrance Trends

Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

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