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Section: Flavor > Trends

The T. Hasegawa report cites a Mintel poll that shares that 84% of consumers who actively seek out new flavors cited social media as their primary information source.

How Flavors Evolve from Emerging Trends & Social Media's Influence

T. Hasegawa explores the popularity of specific flavors and ingredients, as well as white space for brands to capitalize on.

'Our research found that many consumers are rewarding themselves more than they did before the pandemic seeking happiness and pleasure as everyday goals to bring delight and fun to their lives,' shared IFF head of global futures, consumer intelligence, Richard Neish.

IFF Outlines Consumer Neo-Hedonism Flavor Cravings in Dairy Segment

IFF's head of Global Futures, Consumer Intelligence, Richard Neish, shares trends in dairy and how companies can capitalize.

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

Trendincite LLC Hosting First NYC Sensory Trend Excursion Since 2019 Next Month

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

Restaurant-inspired “classic homestyle” flavors are leading consumer interest in the protein category.

What's Trending in Protein Flavors & Ingredients?

A majority of consumers are "inclined to stick with mainstream proteins that are easiest and most likely carriers for value-added flavors, such as chicken and beef," according to the "Flavor Flash" report by T. Hasegawa USA.

Floral flavors, including chamomile, are in the lead as the fastest-growing botanical flavor trends in packaged foods.

Floral Flavors Top 2024 Global Trends Report

Innova Market Insights has released its Global Flavor Trends for 2024 report.

The top social media platforms for flavor inspiration among this generation are YouTube (56%), Instagram (47%) and TikTok (43%).

10 Gen Z Flavor Trends

More than 1 in 4 Gen Z respondents claim to have chosen more indulgent flavors in desserts, sweet bakery and confectionery categories over the past 12 months.

Nearly half of all participants in a 2023 Mintel survey associate “refreshing” flavors and fruit ingredients with familiarity, greatly influencing their beverage choices.

8 Alcoholic Beverage Trends

Forty-six percent of consumers would be motivated to try a new flavor/ingredient in an alcoholic beverage from a brand they like, according to a recent report from T. Hasegawa.

Projections suggest that the global vegan market will reach a valuation of $18,324.3 million by 2034.

Global Vegan Flavor Market to Grow at CAGR of 5.2% by 2034

Key drivers of this growth include the heightened awareness of the health advantages associated with plant-based diets, as consumers perceive vegan flavors as healthier alternatives.

Bell Flavors and Fragrances' Cyndie Lipka shares, 'The United States population has always been quick to jump on trends especially if little is required on their part. We embrace that magic pill as if we are not accountable for our actions.'

Flavorists Weigh in on How the Ozempic Trend Might Influence Innovation

What would food designed for an Ozempic world look like?

Tamarind has lent its acidic, tangy-sweet flavor to Latin, Caribbean and Mexican cuisines for centuries.

McCormick Names Tamarind as 2024 Flavor of the Year

Tamarind has lent its acidic, tangy-sweet flavor to Latin, Caribbean and Mexican cuisines for centuries.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

How Sugar Reduction Can Meet Consumer Needs, Regulatory Issues and Formulation Challenges

Tailored solutions can enhance the overall product experience in terms of sweetness and mouthfeel while reducing sugar content.

Fusion-based flavor combinations are also gaining popularity in creating innovative food products.

Global Flavors Market to Grow at 5.7% CAGR from 2023 to 2030

Consumers have shifted their preferences in the food industry with reference to the growing acceptance of unique and exotic flavors.

Spate names the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

Top Alcohol and Non-Alcoholic Beverage Flavor Trends

See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

72% of consumers say they are curious to try new foods, flavors and dishes they find online to “see what the hype is about.'

Monin Americas Highlights 5 Flavor Trends in 2024

The trends are pinpointed through an in-depth analysis of information from four key areas: leading data partners, proprietary and secondary research, industry insights and customer data points.

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

T. Hasegawa Names Ube as 2024 Flavor of the Year

Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

The volume of orange oil, terpenes, and d-limonene produced is directly related to the quantity of oranges processed for orange juice.

Highlights of IFEAT’s Socio-Economic Report on Orange

Outlining orange production characteristics, trends, and challenges.

Spicy foods offer a sensory adventure, awakening taste buds and triggering endorphin rushes.

Tag Releases 2024 Flavor & Trends Forecast

The report highlights the latest ingredients, cooking techniques and culinary ideas predicted to drive innovation in the food and beverage industry in North America, the United Kingdom and Europe.

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