Innova Market Insights has released its Global Flavor Trends for 2024 report, highlighting the top five trends to occur in the packaged foods market.
1. Floral Fascination
Floral flavors, including chamomile, honeysuckle and rose are in the lead as the fastest-growing botanical flavor trends in packaged foods.
Close to half of consumers from around the globe who were surveyed by Innova market Insights say that healthy flavors and flavors associated with better-for-you food and beverage features influence their food and beverage choices most.
2. Indulge in Imagination
Average annual growth of new food and beverage launches associated with fantasy flavor trends is 23% over the past three years and is led by rainbow flavors or products featuring a number of different flavors.
3. Vintage Vibes and Modern Bites
Nearly half of consumers favor the familiar, saying that traditional flavors and nostalgic flavors most influence their food and beverage choices.
Sports nutrition is the fastest growing category that has nostalgic flavors.
4. Local Delights
Consumers would like to see both local cuisines from their region and local cuisines from other regions when ordering a meal.
Half of consumers like products in supermarkets and online stores that have been inspired by street food trends.
5. Savor the Contrast
Companies are harmonizing sweet and savory notes in one culinary experience.
