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Following the launch of new creative centers serving developing markets in Brazil and China, IFF has opened a 460-sq-m site in Russia for its creative, technical and customer support activities. The facility, which will focus on beverage, dairy, savory, sweets, snacks, fine fragrances, soap and household product categories, and will serve the market in Russia, Ukraine, Belarus and Central Asia. The new center features test and application kitchens, a flavor lab, and space for consumer insight, sales and marketing teams.
Of the opening, flavors group president Hernan Vaisman said, “We are dedicated to providing tastes and fragrances that consumers will love. This ultra-modern facility will enable increased customer intimacy and provide us the long-awaited opportunity to gain greater knowledge of the needs and preferences of consumers in this region."