Most Popular in:
At the WPC—Gilles Andrier
Posted: June 4, 2007
page 3 of 3
Andrier: Of course it is impossible to predict the future, but I firmly believe that we have the right mix of creative perfumers, cutting-edge technology and consumer understanding tools to be successful in the future. Especially now—after the acquisition of Quest International—we have even greater capabilities in all areas. By combining the best of both companies, we have the talent and technology to deliver unique products that the demanding customer wants.
Our focus going forward is not on being the leader in terms of size in our industry but we want to lead based on our ability to innovate and to be creative. That being said, our size will definitely help us to achieve this. Being bigger means we have enhanced capabilities when it comes to technology and consumer understanding. It also gives us the opportunity to focus on special programs—such as the InnovativeNaturals platform mentioned above—while, at the same time, still having our eye on the day-to-day business.
P&Fnow: What do you like most about working in the fragrance industry?
Andrier: What I like most about this industry is the tremendous luck we have to work with two out of the five senses, delivering emotions through fragrances or flavors. This direct connection with the consumer makes our industry unique.
In addition, I am excited about the tremendous opportunities our industry has moving forward, particularly with the growing demand for natural ingredients, which enriches the creativity of our perfumers and their palettes. We are also in a position to build success with our clients when we deliver the authentic and unique products the consumer demands. This is why we at Givaudan are so passionate about this business.